Real search data

What the country is searching for

Which costumes America is actually looking up right now, and which ones we can help you build tonight.

Source: Pinterest Trends, United States searches, week ending Sep 26, 2026. This is national search interest, not our own site traffic (our audience is small, and we do not present it as a trend).

#	Costume search	4-week change	Our guide
1	witch costume	+200%	Emerald Witch
2	lorax costume	+100%	Fuzzy Monster (adjacent)
3	superman costume	+74%	Superhero Family (adjacent)
4	nightwing costume	+120%	Superhero Family (adjacent)
5	ghost costume	+130%	Classic Ghost
6	supergirl costume	+132%	Superhero Family (adjacent)
7	glinda costume	+200%	Good Witch, Bad Witch
8	donnie darko costume	+50%	No guide yet
9	silent hill nurse costume	+73%	Zombie Coworker (adjacent)
10	elphaba costume	+200%	Emerald Witch (adjacent)
11	toothless costume	+43%	Dragon Rider Duo (adjacent)
12	hamilton costume	+86%	No guide yet
13	rumi costume	+67%	Pop Star Demon Huntresses
14	wednesday costume	+200%	Deadpan Diva (adjacent)
15	labubu costume	n/a	Pocket Plush Monster (adjacent)
16	vampire costume	n/a	Classic Vampire
17	pirate costume	n/a	Pirate Captain

How to read this

Interest is Pinterest's normalized search-interest index for the week (their scale, not raw search counts). Bars are relative to this week's leader.
4-week change compares this week to four weeks earlier. Everything on the list is climbing into Halloween.
Our guide links to one of our 164 real costume guides when the search matches. No guide yet is an honest gap, and the list doubles as our build backlog. Adjacent matches are labeled as adjacent.
Pinterest's audience skews toward planners and DIY crafters, so treat this as what craft-minded America is searching, not all of America.
What is missing: Pinterest returned no data for halloween costume, zoey costume, mira costume, jinu costume, chicken jockey costume, saja boys costume this week (below their reporting threshold or filtered vocabulary). We log the gaps instead of hiding them.

Also: Google's Frightgeist

Google publishes its own costume-search ranking each October at frightgeist.google. The 2026 edition is not out yet, so here is last year's national top 10 for comparison:

Rumi (KPop Demon Hunters)
Zoey (KPop Demon Hunters)
Mira (KPop Demon Hunters)
Jinu (KPop Demon Hunters)
Baby Saja (KPop Demon Hunters)
Chicken Jockey (Minecraft)
Labubu
Derpy the Tiger (KPop Demon Hunters)
Elphaba (Wicked)
The Lorax

Source: Google Frightgeist 2025.

Frightgeist 2026: not published yet (expected mid-October). We will add Google's 2026 ranking here when it drops.

Questions, answered

Q1. Where does this costume trend data come from?

Pinterest Trends, the public search-trend tool at trends.pinterest.com. We pull weekly United States search interest for costume terms and rank them by Pinterest's interest index. Every refresh re-pulls the latest complete week, and the source is cited on every row's page.

Q2. Is this your own website's traffic?

No. This is national search interest from Pinterest Trends, not visits to pickmycostume.com. Our own audience is small, and we do not present our traffic as a trend.

Q3. What does the interest number mean?

It is Pinterest's normalized search-interest index for the week, on their own scale. It is not a raw count of searches. Bars are relative to the week's leader, and the 4-week change compares to four weeks earlier.

Q4. Why is a popular costume missing from the list?

Two reasons. Pinterest's search vocabulary drops some terms entirely when they fall below its reporting threshold, and those gaps are listed above. Separately, Pinterest's audience skews toward planners and DIY crafters, so this reads as what craft-minded America is searching, not all of America. Google's annual Frightgeist ranking covers Google searches and is linked below.

Q5. How often is this updated?

Weekly. Each update pulls the latest complete week from Pinterest Trends and regenerates this page.